Nick Braccia from the Workbook Project discuses building an audience by being a Transmedia maker, an excerpt:

Like many contemporary transmedia story architects, I was first exposed to this expansive medium back in 2001, when I googled “Jeanine Salla: Sentient Machine Therapist”, a cryptic title strategically added to the poster for Spielberg’s A.I. This clue was one of three entry points to a transmedia experience. . .

here

Tags: cinema, dumb, dumbworld, entertainment, film, filmmaking, motion pictures, movies, transmedia, world
Categories: marketing and publicity

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