Dumbworld: A Sacramento Based Blog on Entertainment, Media and Art

I like his 53 tips on being a better entrepreneur and dude has a noble goal:

Over the next few years my number 1 goal is to share what I have learned with you so that you can have a better life than me.

via Fresh Inc.

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Dumbworld knows the importance of knowing what people are saying about your brand online. Marketing Profs offers up 6 free tools for online reputation management. One of the six free tools is Google Alerts. 

Dumbworld can vouch for the importance of using Google Alerts.  Last year we got a web domain (Dumbworldorder.com– still under construction), but Dumbworld.com was not available.

Jump to a couple of weeks ago.   Dumbworld started using Google Alerts.  The planets were all in line, a butterfly in Thailand flapped its wings, and we got a Google Alert for a guy’s blog who was putting Dumbworld.com up for sale on Ebay (for the price of a couple of packs of swishers and a Rockstar Roasted Light Vanilla)!  We are now the proud owners of Dumbworld.com. 

Without Google Alerts, I’m not sure how we would have found out about the auction.  I am going to have to go without my Rockstar Roasted today, but Thank You Google Alerts.

Six Free Tools for Online Reputation Management

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A list Dumbworld got from Marketing Profs.  My favorite is:

Stop Twittering, Start Working

Twitter has some very useful applications, but 90% of the information on the site has little to no importance to any of us. Unless you have a plan to monetize, stop wasting your time and start doing something productive. Just because you have 2,000 followers, does not mean anyone really cares what you are doing at 7AM Saturday morning!

I don’t use Twitter, but I’m sure you could say the same thing about MySpace.  I can waste a perfectly good half hour on MySpace without getting much in return.

10 Keys to Online Marketing Success

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That is what Paul Sweeting from Content Agenda asks. 

Includes an interesting quote from Bob Alexander, president of Indiepix (an online distributor of independent movies with “generous revenue sharing”).  “I think the economic changes in the theatrical distribution system are permanent and it’s going to be very hard to get them to work for independent films at this point.”

Alexander goes on to suggest, at this time, the web is better for marketing and audience building than distribution and the DVD is still king. 

Read the entire article here.