Dumbworld: A Sacramento Based Blog on Entertainment, Media and Art

The Maloofs are partnering with Mark Burnett Productions (Survivor, The Apprentice) to create a reality tv show that follows the restructuring of the Sacramento Kings, to be called “Rebuilding the Kingdom.”

The show will profile the players and coaches as they try to make a comeback on the court and examine the everyday challenges of running a professional sports team, according to a news release. Viewers will follow executives as they rebrand the Kings and come up with strategies to once again fill Arco Arena and engage the community.

from The Sacramento Business Journal

From the Sacramento Bee (also on the Bee’s site, peep the video of Johnson on the show):

“My job is trying to put Sacramento on the map and this type of visibility is important,” Johnson told The Bee after the show.

[youtube=http://www.youtube.com/watch?v=ifx_gRF-ouU]