Dumbworld: A Sacramento Based Blog on Entertainment, Media and Art

Dumbworld knows the importance of knowing what people are saying about your brand online. Marketing Profs offers up 6 free tools for online reputation management. One of the six free tools is Google Alerts. 

Dumbworld can vouch for the importance of using Google Alerts.  Last year we got a web domain (Dumbworldorder.com– still under construction), but Dumbworld.com was not available.

Jump to a couple of weeks ago.   Dumbworld started using Google Alerts.  The planets were all in line, a butterfly in Thailand flapped its wings, and we got a Google Alert for a guy’s blog who was putting Dumbworld.com up for sale on Ebay (for the price of a couple of packs of swishers and a Rockstar Roasted Light Vanilla)!  We are now the proud owners of Dumbworld.com. 

Without Google Alerts, I’m not sure how we would have found out about the auction.  I am going to have to go without my Rockstar Roasted today, but Thank You Google Alerts.

Six Free Tools for Online Reputation Management

Go to Dumbworld- New Entertainment- New Media- New Art- A Dumbworld Order

I am soooooooooo happy the elections are over.  Saying that, regardless of your opinion about the election, we can all agree that we can learn a lot from watching others in action.  The 60 Second Marketer has tips for you (and Sarah) on public relations, including:

Learn to Block and Bridge: The first thing most PR people teach their clients is how to block and bridge. When you get a question that you a) don’t want to answer or b) can’t answer, you block and bridge. The most common version of this is to say, “That’s a great question and one that we’re working on solving right now (the block), but we believe that most American’s are more concerned with the economy which is something we’re concerned about, too (the bridge).”

Read the rest here

I can’t remember where I heard it before, but somebody (smarter than me) said, you are not supposed to answer the question they ask you but the question you wanted them to ask you.

Marketing Profs takes a gander.

Here from the 60 Second Marketer

Looking for a cost effective way to gain exposure? The 60 Second Marketer explains How to Pitch a Story to the Media, including the differences between local and national media.