Posts Tagged ‘web’

10 Keys to Online Marketing Success

Wednesday, January 14th, 2009

A list Dumbworld got from Marketing Profs.  My favorite is:

Stop Twittering, Start Working

Twitter has some very useful applications, but 90% of the information on the site has little to no importance to any of us. Unless you have a plan to monetize, stop wasting your time and start doing something productive. Just because you have 2,000 followers, does not mean anyone really cares what you are doing at 7AM Saturday morning!

I don’t use Twitter, but I’m sure you could say the same thing about MySpace.  I can waste a perfectly good half hour on MySpace without getting much in return.

10 Keys to Online Marketing Success


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TV Week Gives an Investment Tip for 2009: Branded Video

Tuesday, January 6th, 2009

It may not be as catchy as Year of the Rat or Year of the Dragon, but I’m declaring 2009 the year of branded Web video.

read the rest here

Dumbworld- Entertainment- Media- Art

Independents Lead the Way to Profit in Web Video

Tuesday, December 16th, 2008

from TVWeek, a breakdown of some recent deals for web video content providers, despite the economic downturn:

online video is one of the seven strategies eMarketer has suggested brands use to make it through these lean economic times. Specifically, eMarketer advised brands bring their video content to the Web, such as promotional films, sales demos and customer testimonials. Video makes a site stickier and keeps viewers more engaged with content.

Dumbworld- Entertainment- Media- Art

Dumbworld Graphics

Saturday, December 6th, 2008

My crack(head) squad of graphic designers has been hard at work, and now we have a boatload of graphics to use.  Above is a banner for the web.  Let me know what you think.

"Can the Web save indie filmmaking?"

Friday, June 20th, 2008

That is what Paul Sweeting from Content Agenda asks. 

Includes an interesting quote from Bob Alexander, president of Indiepix (an online distributor of independent movies with “generous revenue sharing”).  “I think the economic changes in the theatrical distribution system are permanent and it’s going to be very hard to get them to work for independent films at this point.”

Alexander goes on to suggest, at this time, the web is better for marketing and audience building than distribution and the DVD is still king. 

Read the entire article here.